As an influencer, I understand the importance of having a strong web presence and building relationships with followers. What's just as important is taking advantage of partnerships with other creatives, especially in your inner circle, to reach wider audiences and increase one's visibility. That’s why I'm particularly excited about my recent collaboration with a dear friend, designer, Larrissa Muehlder, for her upcoming holiday collection. Joining forces with other creatives is a great way to spread your brand recognition further and work together on creating content that will keep your followers engaged and inspired. Let’s dive into why collaboration is important to being an influencer.