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Lifestyle Champions

How to Create Email Subject Lines that Get Opened Blog

Writing email subject lines can be tricky. You want something catchy to grab the reader’s attention, but you also want it to be clear and concise enough so they know what your message is about. Fortunately, there's a tool that can help - CoSchedule's Email Subject Line Tester. This unique tool helps content creators create eye-catching subject lines that will get readers to open their emails. Let’s take a look at how this helpful tool works.

What Does the Tool Do? CoSchedule’s Email Subject Line Tester looks at two key metrics when creating subject lines – readability and engagement – in order to maximize email opens and clicks. The tool starts by analyzing your subject line for clarity, conciseness, and grammatical accuracy before it evaluates the emotional impact of the words you choose in order to determine if your message is likely to evoke an emotional response from readers.

Once the analysis is complete, the tester assigns a score out of 100 based on these two criteria. Scores 60 or higher mean that you’re likely to have an effective subject line that entices people to open your mail, while scores below 60 suggest areas where improvement could be made. The tester also provides helpful suggestions on how you might go about making those improvements so you can get the most opens possible from your emails!

What are Some Suggested Best Practices? The Email Subject Line Tester follows some best practices for creating effective email subject lines, such as keeping them short (around 50 characters) and focusing on one main idea per message. Additionally, it recommends using power words like “free” or “exclusive” in order to grab attention and create an emotional connection with readers. It also suggests avoiding common phrases like “sign up now” or “last chance” which may not be as effective as they once were due to overuse.

CoSchedule's Email Subject Line Tester is an invaluable tool for anyone who wants their emails opened by subscribers. Not only does it analyze both readability and engagement scores but it also provides helpful tips on making improvements if any are needed. By following its suggested best practices, content creators can create email subject lines that will bring more people into their messages and keep them coming back for more! With this handy tool at your side, you'll be scoring 60 or higher on email opens in no time!


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