In today’s world, the term “influencer” is frequently used to describe someone who has a high level of influence on social media. But what does it mean to be an influencer? What is the difference between being an influencer and being influential? Let’s take a look at what sets these two apart.
An influencer is a content creator who builds a community by consistently putting out purpose-driven content that inspires, educates, and entertains their followers. An influencer should strive to be unique, creating content that stands out from others in their niche or industry.
Being an influencer is often sought after as a goal in our digital world. It is understandable; it can bring success and recognition that can last many years. But, how do you get there? Contrary to belief, the answer is not to blindly imitate other influencers, or start all your videos with 'Hi guys' on YouTube. The best way to be successful is by being true to who you are which makes you unique from the rest. Are you a trendsetter or like to follow the crowd? For longevity and a deeper impact, you should focus on being influential. At the end of the day, it's about finding your niche and producing content that appeals to your followers on an emotional level. Do you have purpose? Are you inspiring? Are you solving a problem? How are you showing up in the world?
Being influential means having the ability to influence people in your field or industry. This could include having the power to shape public opinion, create trends, or greatly impact decision-making processes. To be influential requires more than just having a large following; it requires you to use your platform for good and make decisions that will benefit those around you as well as yourself. It also means you must be willing to do what 98% of this world cannot do—think differently and stand up for what you believe in.
Creating content that is influential is the key to success when it comes to gaining and keeping followers. Quality and consistency is incredibly important in standing out and creating something memorable. That means no matter the platform, format or subject, your content needs to be well thought out and have an overall purpose that resonates with people; it's not enough simply to "go viral". An effective way of achieving this is to really think about what your audience needs, what type of content will resonate with them, and why they should care about it. Having a clear goal and consistent messaging style will help you create compelling visual stories which are sure to leave an impression on your audience.
Being an influencer is more than just having a lot of followers. It’s about being someone that people look to for advice, guidance, and information. If you want to be an influential influencer, focus on providing value and building relationships. The number of followers you have will become secondary to the quality of your audience.